TM Capital Advises Superior on Main in its Sale to Hostess

June 2016 | News & Press

Superior on Main Sold to Hostess
TM Capital is pleased to announce that we served as exclusive financial advisor to Superior Cake Products, Inc. – a portfolio company of New England Capital Partners (NECP) and a producer of indulgent sweet baked goods – in its sale to Hostess, a preeminent manufacturer of branded snacks owned by Apollo Global Management and Metropoulos & Co. Superior’s products are sold under the Superior on MainTM brand, which celebrates the Company’s premium quality and 100 year operating history. TM assisted Superior and NECP in attracting a strategic partner that shares management’s vision and offers the resources necessary to capitalize on the Company’s numerous growth opportunities. “Superior on Main is an in-store bakery company that makes wonderful éclairs, brownie bites, madeleines, black and white cookies, very high-quality products that sell into club and grocery and other in-store bakery outlets,” said William D. Toler, Chief Executive Officer of Hostess Brands. “We’re going to use that as part of our strategy to move into that part of the store.”

  • Superior markets its products on a branded and private label basis in the high visibility, high margin in-store bakery departments of regional and national grocery chains, club stores and superstores
  • Superior has established itself as the preferred supplier in the growing in-store bakery category through its institutional baking mastery, focused product strategy, commitment to quality and successful marketing of its authentic Superior on MainTM brand
  • Hostess, with a portfolio of iconic sweet baked goods brands including Twinkies, Ding Dongs, Zingers, Donettes and Ho Hos, expects to leverage Superior to penetrate the in-store bakery category and expand its premium product offerings
  • Hostess is owned by Apollo Global Management, whose private equity business segment has assets of approximately $38 billion under management and Metropoulos & Co., whose prior branded food and beverage investments include Pinnacle Foods, Ghirardelli Chocolate, International Home Foods, Perrier-Jouët and Pabst Brewing

What Our Clients are Saying

“Engaging TM Capital to guide our portfolio company Superior Cake Products through its liquidity event was undoubtedly the best decision we made during our ownership tenure of the Company. TM quickly grasped the nuances and value drivers of our Company and fulfilled on their motto of presenting the “Art of the Possible.” TM orchestrated the presentation materials and management meetings with speed and crispness, generating and efficiently managing extraordinary strategic and PE buyer interest. They completed our transaction in record time at a premium valuation. The TM team is professional, smart, receptive, creative, focused, driven and ethical in all that they do. I would give them the highest recommendation to anyone considering a liquidity event and will certainly use their services again.”

-Kevin McCafferty, Chairman, New England Capital Partners

About TM Capital

TM Capital Corp. is a partner-owned investment banking firm based in New York, Boston and Atlanta, which has completed over 275 transactions with a combined value in excess of $17 billion. Since 1989, we have advised clients navigating a full range of critical transactions, including complex mergers, acquisitions, debt and equity financings, minority and majority recapitalizations, restructurings, and advisory services including takeover defense, fairness and solvency opinions and valuations. We have built deep industry expertise in key sectors and our team regularly publishes research highlighting current and emerging trends in targeted industries and markets. TM Capital is a member firm of M&A International Inc., the world’s leading alliance of mid-market investment banks with over 650 M&A professionals in 42 countries. Members have closed over 1,400 transactions totaling more than $75 billion in value over the past five years.


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