Consumer Packaged Goods (CPG), Consumer

Brownie Brittle has been Acquired by Second Nature Brands

  • TM Capital served as exclusive financial advisor to Brownie Brittle, LLC (“Brownie Brittle”), a portfolio company of Encore Consumer Capital, in connection with its sale to Second Nature Brands, a portfolio company of CapVest Partners LLP (“CapVest”)
  • Brownie Brittle is America’s #1 Brownie Snack brand, marrying two enormous snacking markets – cookies and brownies – into a unique, category-defining product; Brownie Brittle boasts an expansive roster of retail relationships across all formats and merchandising positions, including club stores, grocery, mass market retailers, convenience stores, specialty retailers and airlines
  • Second Nature Brands is a leader in the fast-growing snacks and treats market focusing on the health-conscious consumer with brands including Kar’s Nuts, Second Nature Snacks and Sanders small-batch caramels; the acquisition of Brownie Brittle enables Second Nature Brands to expand retailer partnerships, take advantage of new product innovation and achieve operational efficiencies
  • Founded in 2005, Encore Consumer Capital is a consumer products-focused private equity firm based in San Francisco, California
  • CapVest is a London-based private equity firm which primarily invests in consumer staples, healthcare and essential services

Client Testimonial

“Encore was honored to be a part of the Brownie Brittle story, helping to build a brand that not only created a category but changed the way consumers think about sweet snacking.  TM Capital was an important partner in articulating this story to the market and building the case for Brownie Brittle’s continued momentum and potential.  TM Capital brought branded consumer experience, team depth and senior expertise to our sale process, navigating an at-times challenging market to complete a successful transaction for the Brownie Brittle stakeholders.”
– Scott Sellers, Managing Director, Encore Consumer Capital