Consumer, Global | Mergers & Acquisitions

Reckitt Sells Woolite to Playtex Products

  • Reckitt & Colman, now Reckitt Benckiser plc (LSE), is a UK-based global leader in branded household cleaning products with a market capitalization of $40 billion
  • Reckitt retained TM Capital to handle the sale of the Woolite® brand of carpet care products pursuant to a Federal Trade Commission divestiture order
  • TM Capital completed the sale of the Woolite® carpet care product line to Playtex Products Inc. (NYSE), a leading marketer of branded consumer products
  • This transaction was one in a series of five successful branded product line divestitures TM Capital has completed for Reckitt

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